Sans Normal Arnuh 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Transforma' by Fontfabric (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, accessible, versatility, clarity, modernity, approachability, rounded, open, spacious, crisp, geometric.
A clean sans with smoothly rounded curves and restrained, even strokes. Letterforms lean toward geometric construction—circular bowls and consistent radii—while maintaining practical readability through open apertures and clear counters. Proportions feel generously wide with ample internal space, and the overall rhythm is calm and steady, aided by straightforward terminals and minimal modulation. Lowercase shapes read simply and efficiently, and the numerals follow the same rounded, contemporary logic for a cohesive texture in text.
Well-suited for UI and product typography where a clear, unobtrusive sans is needed, and for branding systems that want a modern, approachable voice. The wide, open construction also supports wayfinding and signage, while remaining comfortable for editorial subheads and presentation materials.
The overall tone is modern and neutral, with a friendly softness coming from the rounded curves and open shapes. It feels contemporary and functional rather than expressive, projecting clarity and approachability suitable for everyday communication.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency. Its rounded geometric cues and open spacing suggest a goal of producing a friendly, broadly usable typeface for both display moments and longer reading contexts.
In text, the spacing and broad proportions create an airy color on the page, with smooth curves that keep dense lines from feeling cramped. The design avoids sharp, decorative gestures, emphasizing consistency and legibility across capitals, lowercase, and figures.