Sans Normal Amkim 23 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, signage, headlines, brand systems, posters, neutral, modern, clean, friendly, utilitarian, clarity, versatility, modernity, neutrality, legibility, rounded, geometric, even, open, plainspoken.
A straightforward sans with round, geometric construction and smooth curves. Strokes are consistently weighted with minimal modulation, and terminals are cleanly finished, giving an even, stable texture in text. Counters are open and circular, proportions feel balanced, and spacing reads tidy and controlled; overall width varies naturally across glyphs without looking condensed or extended. The lowercase shows a single-storey “g” and simple, workmanlike forms that keep the rhythm clear at display sizes.
It works well for interface labels, navigation, and general product typography where clear letterforms and even color are important. The consistent, geometric texture also suits headlines, posters, and signage that need quick readability at a distance. In branding, it can support a modern, minimal identity without drawing attention away from content.
The font conveys a neutral, contemporary tone with a hint of friendliness from its rounded shapes and open counters. It feels practical and unpretentious—more about clarity and consistency than personality-driven quirks. The overall impression is confident and straightforward, suited to informational and everyday branding contexts.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency across letters and numbers. Its geometric, rounded structure suggests a goal of modern clarity and broad usability for both display and functional text settings.
Round characters like O/Q/C read smoothly and well-centered, and the numerals share the same clean, geometric logic for a cohesive set. Diagonals (e.g., V/W/Y) are crisp and sturdy, supporting clear word shapes in bold headlines or short blocks of copy.