Sans Normal Ohbuk 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Mozaic' by TipoType, 'TT Norms Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, sturdy, direct, impact, clarity, approachability, modern branding, display strength, geometric, rounded, heavyweight, high impact, clean.
A heavy, geometric sans with broad proportions and rounded, circular bowls. Strokes are consistently thick with minimal modulation, producing solid, even color across words and lines. Curves are smooth and full (notably in O/C/G and the numerals), while joins and terminals are generally clean and straightforward, with occasional angled cuts that add crispness in diagonals. Spacing reads open and stable at display sizes, and the overall construction favors simple, sturdy forms over delicate detail.
Best suited for headlines, posters, and prominent UI or marketing copy where strong presence and quick legibility are needed. Its wide, rounded forms work well in logos and brand systems that want a modern, approachable strength, and it holds up effectively for short blocks of copy at larger sizes.
The tone is assertive and contemporary, with a friendly softness from the rounded geometry. It feels straightforward and dependable, leaning more toward bold clarity than elegance. The overall impression is energetic and attention-getting without becoming quirky or decorative.
The design appears intended to deliver maximum impact with simple geometric structure: a bold, rounded sans optimized for clear recognition and confident display typography. The consistent stroke weight and roomy shapes suggest a focus on uniform texture and strong silhouette in branding and large-scale applications.
The numerals match the letterforms in weight and roundness, creating a cohesive set for headings that mix text and numbers. The ampersand and punctuation in the sample maintain the same robust, no-nonsense character, reinforcing a consistent voice across copy.