Sans Superellipse Isby 1 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'EastBroadway' by Tipos Pereira (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, retro, punchy, sporty, assertive, impact, branding, display, legibility, blocky, rounded corners, squared curves, compact counters, high impact.
A heavy, block-built sans with rounded-rectangle construction and softened corners throughout. Curves resolve into squarish bowls and superellipse-like counters, creating a consistent, machined geometry. Strokes are sturdy and mostly uniform, with short apertures and tight internal spaces that favor solid silhouettes over airy openness. The lowercase is compact and sturdy, with simple, squared bowls and a pronounced, utilitarian rhythm; numerals match the same boxy, rounded logic for cohesive texture in mixed settings.
Best used in display contexts where strong silhouettes matter: headlines, posters, large labels, and high-contrast signage. The sturdy forms and tight counters make it effective for sports branding, product packaging, and bold UI or on-screen banners where quick recognition is prioritized over long-form readability.
The overall tone is forceful and no-nonsense, with a retro-industrial flavor that reads as sporty and attention-grabbing. Its rounded-square shapes add friendliness to the mass, but the dominant impression remains bold, blunt, and energetic—well suited to messages that need to land fast.
The design appears intended to deliver maximum impact with a consistent rounded-rectangular geometry, balancing toughness with softened corners. It emphasizes bold presence and a distinctive industrial/sport display voice while keeping letterforms straightforward and highly repeatable across the character set.
Across the set, terminals tend to finish flat with softened edges, and many letters emphasize rectangular counters (notably in bowls and enclosed forms), giving the font a distinctive “stamped” or “cutout” feel. In longer text, the dense black texture and compact apertures create a strong headline color rather than a delicate reading rhythm.