Sans Normal Likor 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Boodle', 'Gravitica', 'Gravitica Rounded', 'Gravitica Slab', and 'Gridink' by Ckhans Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, confident, impact, momentum, display, emphasis, modernity, oblique, compact, rounded, punchy, blocky.
A heavy, oblique sans with compact proportions and rounded, simplified forms. Strokes are uniformly thick with minimal modulation, and counters stay open but tight, giving the letters a dense, high-impact color. Terminals are clean and mostly squared-off while curves remain smooth and slightly oval, producing a steady, forward-leaning rhythm. Numerals match the letters’ weight and slant, with sturdy, poster-friendly silhouettes and clear differentiation at display sizes.
Best suited to headlines, posters, and attention-grabbing branding where strong, slanted letterforms reinforce speed and emphasis. It can work well for sports and fitness identities, bold packaging callouts, and short promotional copy, especially at medium-to-large sizes where the compact counters and dense color stay readable.
The overall tone is fast and forceful, with a contemporary, athletic feel. Its strong slant and dense weight convey momentum and confidence, reading as bold, direct, and promotional rather than delicate or bookish.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure and an intentionally forward-leaning stance. It prioritizes urgency and visibility, aiming for bold communication and a cohesive, energetic typographic voice.
Uppercase shapes are broad and stable, while lowercase keeps a straightforward, geometric construction with a single-storey feel where visible. The oblique angle is consistent across letters and figures, helping lines of text look unified and intentionally dynamic. Spacing appears tuned for impact, favoring solid word shapes over airy texture.