Sans Normal Okmor 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'Qualion' by ROHH, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, sporty, impact, clarity, modern branding, approachability, geometric, round, solid, open counters, large apertures.
A heavy, geometric sans with broad proportions and generously open counters. Curves are built from near-circular bowls and smooth arcs, paired with straight, clean terminals that stay mostly horizontal or vertical, producing a steady rhythm in text. The lowercase shows a two-storey “a,” single-storey “g,” and a compact “t,” with round dots and simple, sturdy joins; numerals are wide and highly legible, with an elliptical “0” and balanced, rounded “8.” Overall spacing reads comfortable and even, supporting strong word shapes at display and large text sizes.
This font is well suited to headlines, posters, and bold brand statements where a strong, modern voice is needed. Its wide, open shapes also make it effective for signage, packaging, and large-format UI or editorial display settings where clarity and impact matter.
The tone is contemporary and self-assured, with a friendly, approachable warmth coming from the rounded geometry. Its weight and breadth give it a punchy, energetic presence that feels at home in modern brand and interface contexts.
The design appears intended to deliver maximum clarity and impact through geometric construction, open forms, and robust weight, while retaining an approachable character for contemporary commercial use.
Diagonal forms like V/W/X are sharply drawn but not brittle, maintaining the same sturdy stroke presence as the rounded letters. The uppercase set feels particularly stable and signage-like, while the lowercase keeps a straightforward, utilitarian simplicity.