Print Tugun 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, packaging, branding, invitations, friendly, handmade, casual, warm, bookish, humanize serif, friendly reading, handmade charm, approachable classic, soft serifs, calligraphic, lively, rounded, textural.
A soft, serifed text face with a subtly hand-drawn feel. Strokes show gentle modulation and slightly irregular terminals, producing a lively rhythm without looking messy. The serifs are small and rounded rather than sharp, and curves are generous, giving counters an open, readable shape. Proportions are fairly traditional, with a moderate x-height and clear ascenders/descenders, while letterforms keep a lightly organic baseline and spacing that reads like careful print made by hand.
It suits editorial typography where a friendly, human voice is desired—short-form reading, pull quotes, and display-sized paragraphs. It can also work well for boutique branding, packaging, menus, and invitations that benefit from a classic-yet-informal serif presence.
The overall tone is approachable and human, balancing classic book typography cues with an informal, personal character. It feels warm and conversational, suggesting handwritten notes or thoughtfully set editorial text rather than strict corporate neutrality.
The design appears intended to blend readability with a handcrafted signature, offering the familiarity of a traditional serif while introducing subtle, natural variation for warmth and personality.
Uppercase forms appear calm and stately, while the lowercase adds more personality through softer joins, curved shoulders, and slightly varied stroke endings. Numerals match the same gentle modulation and rounded finishing, keeping a consistent color in text.