Sans Normal Ulgav 3 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, wayfinding, packaging, modern, friendly, clean, humanist, neutral, legibility, versatility, approachability, contemporary tone, clarity, open apertures, soft terminals, smooth curves, balanced rhythm, readable.
This typeface presents a clean, contemporary sans with subtly humanist construction. Strokes are fairly even with gentle modulation, and curves are smooth and generously rounded, giving letters a soft, approachable contour. Uppercase forms are broad and stable with open bowls and clear joins, while lowercase features a two-storey “a” and “g” and rounded shoulders that keep word shapes distinct. Numerals follow the same calm, rounded logic, with clear counters and sturdy proportions that match the text color of the alphabet.
It suits interface and product text where clarity and steady rhythm are important, while its rounded, humanist flavor also works well for brand identities that want a contemporary but approachable voice. In editorial settings it can handle headings and short-to-medium text blocks, and its sturdy, open forms make it a practical option for signage or packaging where quick recognition matters.
The overall tone is modern and neutral, with a friendly warmth coming from the rounded curves and softened terminals. It feels straightforward and trustworthy rather than technical, making it suitable for communication that aims to be clear and welcoming.
The design appears intended to balance neutrality with warmth: a broadly usable sans that stays unobtrusive in reading while offering a slightly softened, friendly character. Its consistent proportions and open shapes suggest a focus on legibility and dependable everyday typography.
Spacing appears comfortable and consistent, producing an even gray in paragraphs and maintaining clarity at display sizes. The punctuation and basic shapes shown read cleanly, and the lowercase forms emphasize legibility through open apertures and clear counterforms.