Sans Superellipse Upli 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, logotypes, branding, posters, packaging, futuristic, tech, industrial, sporty, bold, impact, modernization, tech voice, system consistency, brand emphasis, rounded corners, squarish, geometric, blocky, compact counters.
A heavy, squarish sans built from rounded-rectangle (superellipse-like) forms. Strokes are consistently thick with clean terminals and softly radiused corners, producing a sturdy, machined silhouette rather than a purely circular geometric feel. Counters are compact and often rectangular, and curves resolve into flattened arcs that keep the overall rhythm boxy and controlled. The uppercase is particularly broad and stable, while the lowercase follows the same rounded-rect logic with simple, single-storey shapes and minimal modulation.
Best suited to attention-driving settings where strong silhouettes matter: headlines, posters, sports or tech branding, product marks, packaging, and short UI/wayfinding labels. The dense counters and wide stance favor larger sizes and punchy phrases over long, continuous reading.
The tone is modern, assertive, and techno-forward, with a confident “equipment label” presence. Its rounded corners soften the voice just enough to feel contemporary and approachable while still reading as engineered and performance-oriented.
The design appears intended to deliver a contemporary, tech-leaning voice through rounded-rect geometry—combining robustness and clarity with softened corners for a modern, friendly edge. It prioritizes bold presence and cohesive, system-like shapes across letters and numerals.
The numerals and caps share a consistent rounded-square skeleton, creating a cohesive system for headlines and UI-like labeling. Distinctive, slightly compressed apertures and squared bowls emphasize a pragmatic, industrial look and help maintain uniform color at large sizes.