Sans Superellipse Upgu 2 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Tactic Round' and 'Tactic Sans' by Miller Type Foundry, 'Beachwood' by Swell Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, technology, techy, futuristic, industrial, sporty, assertive, impact, modernity, signage, clarity, square-rounded, extended, blocky, geometric, smooth corners.
A heavy, extended sans with squared-off, superellipse construction and generously rounded corners. Strokes are consistently thick with minimal modulation, creating a firm, uniform color on the page. Counters are compact and often rectangular (notably in O, D, P, and 0), while terminals are flat and horizontal, reinforcing a machined, modular feel. The lowercase is built for impact with a large x-height, short ascenders/descenders, and simplified joins; overall spacing reads slightly open to keep the wide forms from clumping in text.
Best suited to display settings where mass and width can work to your advantage: headlines, titles, posters, packaging, and bold UI/wayfinding moments. It can also serve strong brand marks and tech or sports identities, while longer paragraphs may feel dense due to the heavy color and compact counters.
The font projects a contemporary, engineered tone—clean, confident, and slightly sci‑fi. Its rounded-square geometry feels modern and product-oriented, giving headlines a purposeful, forward-looking voice rather than a warm or literary one.
The design appears intended to deliver maximum impact with a streamlined, geometric system: rounded-square curves, flat terminals, and consistent stroke weight. It prioritizes a modern, industrial readability and a distinctive silhouette for attention-grabbing typography.
Round letters lean toward squarish forms, and diagonals are crisp and decisive, which helps maintain clarity at large sizes. Numerals follow the same rounded-rectangle logic, with sturdy, sign-like shapes that match the caps in weight and presence.