Sans Normal Obrav 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, sporty, loud, playful, impact, approachability, display, clarity, rounded, compact, blocky, soft corners, high impact.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from smooth, near-circular forms with softened corners, while joins and terminals stay blunt and clean for a sturdy, poster-like texture. Counters are relatively small and apertures tend to be tight, creating dense, high-ink silhouettes that hold together as solid shapes. The overall rhythm is steady and upright, with simple, geometric construction across caps, lowercase, and numerals.
Best suited for headlines, posters, signage, and bold branding where strong presence and quick recognition matter. It can work well on packaging and social graphics that benefit from a compact, high-impact word shape. For extended text, it is most effective when used sparingly (e.g., pull quotes, labels, and short UI callouts) with ample spacing.
The tone is confident and energetic, with a friendly, approachable warmth from the rounded geometry. Its dense black shapes read as assertive and attention-grabbing, while the softened curves keep it from feeling harsh or industrial. The result feels contemporary and upbeat—well suited to messaging that needs to be loud without being aggressive.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing solid silhouettes, simple geometry, and strong readability at display sizes. It emphasizes visual punch and approachability for marketing and identity contexts.
At larger sizes the roundness and compact counters become a defining character trait, producing a strong headline “stamp” effect. In longer passages, the tight interior space and heavy color can make words feel compact and weighty, favoring short lines and generous leading.