Sans Superellipse Ilki 7 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, racing graphics, posters, headlines, app ui, sporty, futuristic, aggressive, energetic, industrial, speed cueing, high impact, tech aesthetic, display focus, brand marking, oblique, blocky, rounded, cornered, compact.
A heavy, oblique sans with superellipse-based geometry: rounded-rectangle counters, flattened curves, and corners that feel chamfered rather than fully circular. Strokes are thick and consistent, with cut-in apertures and squared terminals that keep the forms tight and aerodynamic. Letter shapes lean forward with a strong horizontal emphasis, while counters stay compact and rectangular, giving the face a mechanical, engineered rhythm. Numerals and capitals share the same wide, low-slung stance, and the overall texture reads dense and punchy at display sizes.
Best suited to high-impact display work such as sports identities, racing/event graphics, tech or gaming posters, packaging callouts, and UI headings where a bold, directional voice is needed. It performs well in short lines, titles, and numbers on jerseys, equipment, or signage where immediate recognition matters.
The tone is fast, tough, and contemporary, evoking motorsport graphics, sci‑fi UI labeling, and performance branding. Its forward slant and chunky, compressed internal spaces communicate momentum and intensity rather than softness or neutrality.
The font appears designed to deliver a high-speed, industrial aesthetic through forward-leaning proportions and superellipse construction, prioritizing impact and a cohesive geometric system over airy readability. The compact counters and squared cuts suggest an intention to feel engineered and modern, with strong performance-oriented branding in mind.
The design relies on consistent corner radii and rectangular inner shapes, producing a distinctive “cutout” look in letters like A, B, D, O, P, and 8. The oblique construction and blunt terminals create a strong headline voice but can feel visually heavy in long text blocks, especially where counters tighten and joins become dense.