Sans Normal Rekan 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans Pro' and 'Benton Sans Std' by Font Bureau, 'Latino Gothic' by Latinotype, 'Linotype Gothic' and 'News Gothic' by Linotype, and 'News Gothic' by Wooden Type Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, clean, clarity, approachability, modernity, impact, rounded, geometric, compact, sturdy, high legibility.
A sturdy geometric sans with rounded curves and largely uniform stroke weight. Letterforms are compact with generous interior counters and smooth, continuous bowls, giving a clean, even color in text. Corners tend to be slightly softened rather than sharp, and the overall construction leans on circular/elliptical shapes with straightforward terminals. Spacing appears balanced and consistent, supporting clear word shapes at both display and larger text sizes.
Well suited for headlines, logos, and short blocks of copy where a strong, clean presence is needed. Its sturdy shapes and open counters also make it a good choice for packaging, wayfinding, and interface labels where quick recognition matters.
The tone is friendly and contemporary, projecting confidence without feeling aggressive. Its rounded geometry reads approachable and practical, fitting designs that want clarity with a touch of warmth.
The design appears intended to deliver a modern, geometric voice with softened edges—prioritizing clarity, consistency, and a friendly visual character for contemporary communication.
Round letters like O/C/G/Q show full, stable curves and open apertures, while diagonals (A/V/W/X/Y) remain thick and steady, reinforcing a solid rhythm. Numerals are wide and highly readable with simple, familiar silhouettes, suited to UI and signage-like contexts.