Sans Normal Imras 4 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: logos, posters, packaging, headlines, kids branding, playful, friendly, bubbly, cheerful, soft, attention grab, approachability, whimsy, bold branding, soft impact, rounded, blobby, chunky, cartoonish, smooth.
A heavy, rounded sans with inflated, cushion-like strokes and consistently softened terminals. Counters are compact and often circular, giving letters a dense, “puffy” texture, while apertures tend to be partially closed (notably in forms like C, S, and G). The overall rhythm is bouncy and compact, with simple, geometric construction and minimal internal detailing; joins are smoothly blended rather than sharp. Numerals follow the same bulbous logic, with wide bowls and small counters that stay legible at display sizes.
Well suited for branding and display applications that benefit from a friendly, bold voice—such as logos, posters, snack or confectionery packaging, children’s products, entertainment titles, and social graphics. It can also work for short headlines and callouts where a soft, humorous tone is desired.
The font conveys a warm, upbeat personality with a toy-like, comic sensibility. Its soft geometry and chunky silhouettes feel approachable and humorous, suggesting casual fun rather than seriousness or restraint.
Likely designed to deliver maximum impact with a gentle, approachable feel, using rounded geometry and compact counters to create a distinctive, bubbly silhouette. The emphasis appears to be on display readability and personality rather than text-length economy.
The design relies on mass and curvature more than fine structure, so it reads best when given room—tight settings may cause counters and apertures to visually fill in. The sample text shows a strong, attention-grabbing color on the page, with a consistent, rounded texture across upper- and lowercase.