Sans Normal Ribay 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co.; 'Menca' by Kvant; and 'DIN Next', 'DIN Next Arabic', 'DIN Next Cyrillic', 'DIN Next Devanagari', and 'DIN Next Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, clean, playful, friendly impact, modern utility, geometric clarity, rounded, soft corners, geometric, high contrast (shape), open apertures.
A heavy, rounded sans with largely uniform stroke thickness and softened terminals. The drawing favors simple geometric construction—circular bowls and smooth arcs—paired with squared-off, radiused corners on joins and bars. Counters are generous and apertures stay fairly open, keeping letters like C, S, and e readable at display sizes. Uppercase forms are sturdy and compact, while the lowercase shows slightly more personality with single‑storey a and g and a straightforward, built-up rhythm.
This font is well suited to short-form display settings such as headlines, posters, brand marks, packaging, and signage where a bold, friendly voice is needed. It can also work for UI labels and callouts at larger sizes thanks to its open counters and straightforward letterforms.
The overall tone is contemporary and approachable, with a friendly softness coming from the rounded corners and simplified geometry. Its weight and clean shapes give it a confident, upbeat presence suited to attention-grabbing headlines without feeling harsh or industrial.
The design appears intended to deliver a modern, geometric sans look with softened edges for warmth, balancing strong visual impact with easy, everyday readability. It prioritizes simple shapes and consistent rounding to create a cohesive, approachable display texture.
The numerals follow the same rounded, geometric logic, with wide, stable forms (notably 0, 8, and 9) and simple, readable shapes. Diagonal letters like V, W, X, and Y keep crisp angles but end in softened terminals, maintaining a consistent, cohesive texture across the set.