Sans Normal Ridur 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Coco Gothic Pro' and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, modern, friendly, confident, clean, approachable, clarity, versatility, modern utility, brand presence, geometric, rounded, open counters, even rhythm, crisp terminals.
A sturdy geometric sans with smooth, circular curves and largely uniform stroke weight. Proportions lean toward compact, efficient letterforms with generous internal space, producing clear counters and a steady texture in lines of text. Terminals are clean and mostly straight-cut, while joins and bowls stay rounded and consistent. The uppercase feels structured and stable, and the lowercase maintains a simple, contemporary construction with clear differentiation and minimal ornament.
Well-suited to headlines, branding, and signage where a clear, modern presence is needed. The consistent shapes and open counters also make it a practical choice for interface labels and short-to-medium blocks of text, especially when you want a contemporary, friendly tone.
The overall tone is modern and approachable, balancing friendliness from the rounded geometry with confidence from the dense weight and firm structure. It reads as straightforward and dependable rather than expressive or decorative, making it feel contemporary and utilitarian without becoming cold.
The design appears intended to provide a reliable, modern sans built on geometric foundations, prioritizing clarity, consistency, and a confident visual footprint. Its restrained detailing suggests an emphasis on versatility across display and functional typographic settings.
The numerals follow the same geometric logic, with rounded forms and clear silhouettes that hold up well at display sizes. Overall spacing appears even, contributing to a solid, uninterrupted rhythm in both all-caps settings and mixed-case paragraphs.