Sans Normal Lomus 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Equip' by Hoftype, 'MVB Solitaire Pro' by MVB, 'Fact' by ParaType, 'Clara Sans' by Signature Type Foundry, and 'Regan' and 'Regan Alt' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, friendly, confident, impact, momentum, clarity, approachability, display, rounded, slanted, compact counters, blunt terminals, soft corners.
This typeface is a heavy, right-slanted sans with broad proportions and rounded construction. Strokes are thick and largely uniform, with softened corners and blunt, slightly angled terminals that emphasize forward motion. Round letters like O/C/G are close to circular but flattened by the weight, while the diagonals in A/V/W/X feel sturdy and compact. Counters are relatively tight at this weight, and the lowercase shows single-storey forms with simple, open shapes that keep a consistent, bold rhythm across words.
Best suited for short-to-medium display settings such as headlines, posters, brand marks, and campaign graphics where impact and motion are desirable. It also works well on packaging and sports or fitness-oriented visuals, and can be used for bold callouts, signage, and social media promos where strong silhouettes aid quick recognition.
The overall tone is energetic and assertive, with a sporty, headline-driven presence. Its rounded geometry keeps it approachable rather than aggressive, while the strong slant adds speed and momentum. The result feels contemporary and promotional, suited to designs that want to look active and confident.
The design appears intended as a modern, high-impact italic sans that combines speed and solidity. Rounded forms and uniform stroke weight suggest an emphasis on clarity and approachability, while the pronounced slant and broad stance are geared toward attention-grabbing display typography.
Numerals are hefty and highly legible, with simple silhouettes and minimal interior detail. The italic angle is consistent across uppercase, lowercase, and figures, giving lines of text a cohesive forward-leaning texture. Spacing appears generous enough for display use, though dense interior counters at smaller sizes may call for careful sizing and tracking.