Sans Normal Ongud 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, utilitarian, solid, impact, clarity, modernity, versatility, geometric, rounded, compact, high-ink, even rhythm.
A heavy, geometric sans with broad proportions and an even, continuous stroke weight. Curves are built from near-circular bowls with smooth joins, while terminals are predominantly squared with subtle rounding, producing a compact, high-ink silhouette. Counters are relatively tight for the weight, and the overall spacing and rhythm feel steady and blocky, with clearly differentiated forms in both capitals and lowercase.
Best suited to display settings where weight and presence are needed—headlines, branding wordmarks, posters, packaging, and large-format signage. It can also work for short UI labels or callouts when a strong, uncomplicated voice is desired, though the dense counters suggest avoiding very small sizes.
The tone is direct and assertive, with a friendly softness coming from the rounded bowls and smoothed corners. It reads as contemporary and practical rather than delicate or ornate, projecting clarity and strength in short to medium lines of text.
The font appears designed to deliver a dependable, contemporary sans voice with maximum impact and straightforward legibility. Its geometric structure and compact, sturdy shapes prioritize clarity and consistency for modern display and identity use.
The design emphasizes sturdy shapes and consistent geometry, giving letters a uniform presence across the alphabet. Numerals follow the same robust construction, with simple, easily scanned forms that match the type’s compact, headline-forward feel.