Slab Square Guho 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype and 'Hexi' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, sturdy, retro, confident, friendly, posterish, impact, visibility, heritage, approachability, solidity, blocky, bracketed, rounded, softened, compact.
A heavy slab-serif design with compact proportions, broad curves, and squared-off terminals that give the letters a blocky silhouette. Serifs are prominent and mostly flat, often with gentle bracketing into the stems, and the overall stroke construction stays consistently thick with minimal contrast. Counters are relatively open for the weight, while joins and corners are slightly softened, helping rounded forms like C, O, and S feel smooth rather than rigid. The lowercase is sturdy and upright, with short extenders and a solid, even rhythm; figures are similarly weighty and built for impact.
Best suited to display settings where weight and presence are assets: headlines, posters, storefront or wayfinding signage, and bold editorial callouts. It also fits branding applications such as logos, badges, labels, and packaging where a sturdy, vintage-leaning slab voice is desirable.
The tone is assertive and dependable, with a distinctly retro, print-forward character that reads as friendly rather than formal. Its chunky slabs and softened edges evoke classic packaging, athletic display lettering, and mid-century signage, projecting confidence and warmth in equal measure.
The font appears designed to deliver maximum impact with a dependable, workmanlike slab structure, balancing hard-edged terminals with softened transitions for approachability. Its consistent heaviness and compact shapes suggest an intention toward high visibility and strong, memorable word shapes in short-form copy.
At text sizes it will feel dense and dark, but it remains clear thanks to stable internal shapes and consistent spacing. The design’s visual emphasis sits in its strong horizontals and slab endings, which create a deliberate, punchy cadence across words and lines.