Sans Normal Kemis 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Transit' by FontFont, 'Interval Next' by Mostardesign, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, assertive, modern, dynamic, impact, motion, modernity, clarity, emphasis, oblique, geometric, clean, compact, rounded.
A heavy, oblique sans with compact proportions and rounded, geometric curves. Strokes stay consistent in weight with minimal modulation, producing dense black shapes and strong word images. Counters are fairly tight, with smoothly rounded bowls in letters like O, C, and G, and sturdy, straightforward construction across the alphabet. The slant is pronounced and even, giving lines a forward-leaning rhythm while maintaining crisp edges and clear internal shapes.
Best suited to short-to-medium display settings where impact and speed are desired, such as headlines, posters, brand marks, and promotional graphics. The dense weight and oblique stance also work well for sports, tech, and packaging contexts, especially where strong contrast against the background is available.
The overall tone is fast, forceful, and contemporary, with a forward motion that reads as energetic and performance-oriented. Its strong mass and steady slant lend an assertive, no-nonsense voice that feels suited to action and momentum rather than delicacy.
The design appears intended to deliver a modern, high-impact oblique sans that stays clean and readable while emphasizing forward motion and urgency. It prioritizes a cohesive, geometric rhythm and strong silhouettes for attention-grabbing typography.
Capitals present as solid and compact, while lowercase maintains a familiar, utilitarian silhouette with single-storey forms where expected and broad, rounded terminals. Numerals are similarly weighty and simple, matching the letterforms for a cohesive, uniform texture in mixed content.