Sans Normal Likim 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Flexo Soft' by Durotype, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Calton' by LetterMaker, 'Leitura Two Sans' by Monotype, and 'Quan Geometric' and 'Quan Pro' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, punchy, impact, motion, emphasis, display, branding, oblique, geometric, rounded, bulky, compact.
A heavy, oblique sans with broad, rounded forms and a smooth, low-contrast stroke. The design leans geometric, using large counters and simplified construction, while terminals are clean and largely unmodulated. Curves are full and slightly compressed, and joins are firm, giving letters a dense, blocky silhouette. Overall spacing feels tight-to-moderate, supporting a compact rhythm in words, with numerals and capitals matching the same bold, forward-leaning presence.
Best suited for short, high-impact typography such as headlines, posters, and promotional graphics where bold oblique forms help drive urgency. It can work well for sports or active-lifestyle branding, packaging callouts, and signage that needs immediate visibility. In longer passages it will feel dense, but for emphatic phrases and display sizes it maintains strong clarity and presence.
The overall tone is assertive and kinetic, with the slant adding speed and a sense of motion. Its hefty black shapes read as confident and attention-seeking, suggesting performance and impact rather than subtlety.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans construction, using a pronounced slant to convey speed and emphasis. It prioritizes bold silhouettes, simple geometry, and consistent stroke behavior for strong, reliable display performance.
The italic angle is consistent across uppercase, lowercase, and figures, creating a unified texture in running text. Round letters (like O/C/G) keep a smooth, almost elliptical feel, while diagonals (like A/V/W/X) appear sturdy and weighty, reinforcing the font’s strong, poster-like color on the page.