Sans Normal Efmon 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Em One' by Type Forward (names referenced only for comparison).
Keywords: ui text, product branding, tech editorial, presentations, infographics, clean, modern, technical, neutral, efficient, functional emphasis, contemporary clarity, systematic design, neutral voice, oblique, monoline, open apertures, rounded, airy.
A streamlined oblique sans with monoline strokes and gently rounded curves. Letterforms are compact and upright in construction but consistently slanted, with smooth, circular bowls (C, O, Q) and open apertures that keep counters clear. Terminals are mostly sheared or clean-cut rather than calligraphic, and joins stay crisp, giving an even, low-friction rhythm across text. The lowercase shows simple, functional shapes with a single-storey g and a plain, legible e; numerals follow the same spare, modern logic with open, readable forms.
Well-suited to interface typography, dashboards, and product surfaces where a clean oblique style is needed for emphasis without switching to a different family. It also works for modern editorial pull quotes, captions, and infographics, as well as contemporary branding that wants a calm, precise voice.
The overall tone is neutral and contemporary, leaning toward a practical, engineered feel rather than expressive handwriting. The steady oblique stance adds a sense of motion and immediacy while staying restrained and businesslike.
Likely designed as a utilitarian oblique companion for a modern sans system: straightforward shapes, consistent stroke behavior, and dependable readability, with just enough slant to signal emphasis and forward momentum.
Round letters maintain consistent optical balance, while diagonals (V, W, X, Y) read sharp and clean against the otherwise smooth geometry. Spacing appears moderately open in running text, supporting clarity at display and interface-like sizes.