Sans Normal Kudeb 17 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Altone', 'Hando', and 'Hando Soft' by Eko Bimantara; 'Alfabet' by Machalski; 'RF Dewi' by Russian Fonts; and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, energetic, modern, assertive, friendly, impact, speed, modern branding, headline clarity, geometric simplicity, oblique, rounded, geometric, closed apertures, soft corners.
A slanted sans with heavy, rounded geometry and compact inner counters. Strokes stay uniform and smooth, with gently softened joins and terminals that avoid sharp cuts. Many forms lean toward circular and elliptical construction, giving the capitals a stable, blocky presence while the lowercase keeps a simple, single-storey feel in letters like a and g. Overall spacing and rhythm are even, with broad silhouettes and tight counters that create a dense, high-impact texture in lines of text.
Best suited to short, high-visibility text such as headlines, wordmarks, campaign graphics, and packaging where a strong, fast impression is desired. The dense counters and heavy texture also make it effective for sports or tech-adjacent branding, as well as signage and promotional materials that need immediate impact.
The font projects speed and momentum through its consistent slant and sturdy weight, balancing athletic intensity with approachable rounded shapes. It feels contemporary and punchy rather than formal, with a confident tone that reads as direct and action-oriented.
The design appears intended to deliver a bold, streamlined oblique sans that reads quickly and feels dynamic. By pairing geometric roundness with sturdy proportions and a consistent slant, it aims to communicate modern energy while remaining clean and uncomplicated.
Round letters like O and Q are nearly oval and tightly enclosed, contributing to the compact color at display sizes. Diagonal-heavy glyphs (K, V, W, X, Y) emphasize forward motion, and the numerals share the same solid, simplified construction for cohesive headline use.