Sans Normal Loret 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Geometria' by Brownfox (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, confident, retro, impact, motion, display, approachability, oblique, rounded, soft corners, bulky, friendly.
A heavy, oblique sans with broad proportions and compact internal counters. Strokes stay largely uniform, with rounded joins and softened terminals that keep the dense letterforms from feeling sharp. Curves are full and circular, while diagonals and horizontals carry a consistent forward slant, producing a steady right-leaning rhythm. The overall texture is dark and blocky, with slightly tight apertures in letters like e, a, and s and robust, simple numeral shapes.
Best suited for attention-grabbing headlines, posters, and brand marks where impact and motion are desirable. It also fits sports and event graphics, promotional materials, and packaging that benefits from a bold, friendly voice. For extended paragraphs, it works most effectively in short bursts such as callouts, subheads, and signage.
The font projects a bold, energetic tone with a sporty, headline-first presence. Its rounded construction and soft corners add friendliness, while the strong slant and dense weight create momentum and urgency. The result feels modern-commercial with a hint of retro display styling.
The design appears intended as a high-impact display sans that combines strong, modern geometry with softened details for approachability. The consistent slant and broad stance suggest a goal of conveying speed, confidence, and commercial polish in large-scale typography.
Spacing appears tuned for large sizes, where the chunky forms and narrow counters read cleanly and create a strong, continuous stripe of text. In longer settings, the oblique angle and heavy mass emphasize movement over neutrality, making it more expressive than utilitarian.