Sans Normal Loret 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart; 'Giriton' by Hazztype; 'Lusio', 'Lusio Soft', and 'Modern Sans' by Larin Type Co; 'Jindo' by Nine Font; 'Glimp' by OneSevenPointFive; and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, friendly, punchy, modern, impact, motion, approachability, modernity, clarity, rounded, compact, slanted, soft-cornered, high-impact.
A heavy, right-slanted sans with broad proportions and rounded, softened corners. Curves are built from smooth circular/elliptical forms, while terminals are generally blunt and clean, producing a crisp but approachable silhouette. Counters are relatively tight (notably in forms like a, e, and 8), and joins stay sturdy, giving the face a dense, poster-ready color. The rhythm is energetic and forward-leaning, with uncomplicated geometry and minimal stroke modulation for consistent texture in words.
Best suited to short, high-impact settings such as headlines, ads, packaging callouts, and branding where a dynamic, contemporary voice is needed. It performs especially well at large sizes, where the rounded geometry and dense counters read as intentional and graphic.
The overall tone is bold and upbeat—more athletic and promotional than formal. Its slant and massing convey motion and confidence, while the rounded construction keeps it friendly rather than aggressive.
The design appears aimed at delivering a modern, energetic display sans: strong presence, quick readability, and a sense of speed from the consistent slant, while maintaining an approachable feel through rounded, geometric shaping.
Numerals are robust and highly legible at display sizes, with simple, blocky construction that matches the letters. The lowercase shows single-storey forms and compact apertures that emphasize solidity over delicacy.