Sans Superellipse Etloz 7 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'FF Good' by FontFont, and 'Cervino' and 'Cervo Neue Condensed' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, sporty, urgent, compressed, punchy, modern, space saving, attention grabbing, dynamic tone, modern branding, display strength, condensed, oblique, slanted terminals, high impact, tight.
This typeface is a condensed, strongly slanted sans with heavy, compact letterforms and rounded-rectangle curves. Strokes stay largely even in thickness, creating a dense texture, while the oblique angle and tight sidebearings produce a fast, forward rhythm. Counters are relatively small and often squarish-rounded, and many joins and terminals finish with subtly angled cuts that reinforce the dynamic stance. Lowercase forms are clean and simplified, with single-storey shapes where expected (notably the a and g), and the numerals follow the same narrow, upright-to-oblique construction with sturdy, closed bowls.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, sports and event branding, and punchy packaging or label typography. It can also work for logos or wordmarks where a compressed, forward-leaning stance is desirable, while longer text blocks may feel dense due to the tight width and heavy texture.
The overall tone is assertive and kinetic—built to feel fast, modern, and attention-grabbing. Its compressed silhouette and aggressive slant give it a sporty, headline-driven energy, reading as bold and contemporary rather than delicate or formal.
The design appears intended to maximize impact in limited horizontal space while conveying speed and urgency. Its rounded-rectangular geometry and consistent stroke weight aim for a contemporary, robust look that stays legible at display sizes and feels immediately energetic.
The design maintains consistent visual weight across straight and curved strokes, helping it hold together in large, blocky words. The punctuation and round elements (like dots) appear compact and sturdy, matching the tight, heavy color of the text.