Sans Normal Lidal 16 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont; 'Mato Sans' by Picador; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, energetic, sporty, friendly, punchy, playful, impact, motion, approachability, display emphasis, brand presence, oblique, rounded, soft corners, compact, wide apertures.
A heavy, oblique sans with rounded, softened corners and broadly curved bowls that keep forms open and legible. Strokes are sturdy and uniform with minimal contrast, and curves dominate over sharp terminals, giving letters a compact, buoyant silhouette. Counters are generous for the weight, and spacing feels slightly tight but controlled, creating a dense, impactful texture in words. The overall rhythm is bouncy and informal, with steady slant and consistent stroke endings across caps, lowercase, and numerals.
Best suited to headlines, short bursts of copy, and identity work where strong presence and momentum are desirable—such as sports and active-lifestyle branding, promotional graphics, packaging callouts, and social media creatives. It can work for brief UI or editorial accents, but its dense, heavy texture is most effective at larger sizes.
The font conveys a lively, upbeat tone—bold and attention-seeking without feeling aggressive. Its rounded geometry and pronounced slant read as sporty and approachable, suggesting motion, enthusiasm, and a casual, contemporary attitude.
Likely designed to deliver a dynamic, high-impact italic voice that stays friendly and readable through rounded construction and open counters. The emphasis appears to be on creating motion and emphasis for display typography while keeping letterforms straightforward and cohesive across the set.
Capitals appear broad and stable, while lowercase maintains clear differentiation (notably in single-storey-style shapes and simplified forms) that supports quick recognition at display sizes. Numerals follow the same sturdy, rounded construction, matching the alphabet’s energetic texture and maintaining consistent visual weight in mixed text.