Sans Superellipse Ubros 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Dean Gothic' by Blaze Type, 'Dharma Gothic' and 'Dharma Gothic Rounded' by Dharma Type, and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, bold, assertive, industrial, retro, playful, impact, display, branding, signage, blocky, rounded, compact, punchy, poster-ready.
This typeface uses heavy, compact strokes with softened corners and rounded-rectangle (superellipse-like) curves throughout. Counters are tight and openings are small, creating dense letterforms with a strong vertical rhythm. Round letters (like O, C, G) read as squarish ovals, while straight-sided forms keep a sturdy, monolithic silhouette. The lowercase is robust and simplified, with minimal modulation and short extenders, and the numerals follow the same chunky, rounded-block construction for consistent color in text.
It performs best in short, high-impact settings such as headlines, posters, bold labels, and identity marks where its dense shapes and blocky curves can read clearly. It can also work for packaging and sports or event branding that wants a tough, energetic voice.
The overall tone is loud, confident, and a bit retro, with a friendly softness coming from the rounded corners. It feels utilitarian and industrial, yet approachable—well suited to statements that need to look strong without feeling sharp or aggressive.
The design appears intended to deliver maximum impact with compact, rounded-block forms that stay legible and consistent at display sizes. Its geometry prioritizes strong silhouettes and an even, heavy typographic color for attention-grabbing typography.
Because the counters are compact and the strokes are extremely heavy, the font builds a dark texture quickly; it benefits from generous tracking and larger sizes. The rounded-rectangle geometry gives it a distinctive, uniform ‘stamped’ feel across both capitals and lowercase.