Sans Normal Hyloz 4 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Puipui' by Jipatype (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, editorial, friendly, modern, casual, approachable, clean, everyday readability, soften tone, modern utility, friendly branding, rounded, soft terminals, open apertures, generous spacing, humanist.
A rounded sans with softly blunted terminals and smooth, continuous curves. Strokes are generally even with a subtle, natural modulation, and counters are open and clean, giving letters plenty of interior space. Proportions are generous and slightly roomy, with wide capitals and a steady rhythm in running text. Lowercase forms lean humanist in construction, with simple, readable shapes and minimal optical tricks.
Works well for interface copy, product and brand communication, and general-purpose print or web text where clarity is needed without a rigid, technical feel. The open apertures and soft terminals also make it a good choice for signage and packaging that benefits from a friendly, approachable appearance.
The overall tone is friendly and contemporary, balancing a clean, no-nonsense structure with soft edges that keep it from feeling clinical. Its rounded finishing and open forms give it an approachable, everyday voice suited to relaxed but clear communication.
Designed to be a versatile, readable rounded sans that stays neutral enough for broad use while adding warmth through softened terminals and open, humanist-like forms. The goal appears to be comfortable paragraph color and clear character recognition in everyday settings.
Round elements (like C, G, O, and 0) read as smooth ovals rather than perfect circles, which helps the face feel natural in paragraphs. The figures appear straightforward and text-friendly, with simple shapes and clear differentiation.