Sans Normal Pumap 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, chunky, soft, retro, attention, approachability, retro charm, display impact, rounded, bubble-like, bouncy, compact counters, blunt terminals.
A heavy, rounded sans with a compact, balloon-like construction and softly squared curves. Strokes maintain an even thickness throughout, with blunt terminals and generous corner rounding that creates a cushioned silhouette. Counters are relatively small and often squarish-oval, producing strong color on the page and a tight internal rhythm. The lowercase shows simple, single-storey forms and a short, sturdy feel, while figures and capitals keep the same soft, blocky geometry for a highly consistent texture.
This style suits headlines, short calls-to-action, and branded statements where a warm, high-impact look is needed. It works well on packaging, signage, and social graphics, especially when the goal is to feel friendly and bold rather than sleek or technical.
The overall tone is friendly and informal, with a toy-like softness that reads as approachable and upbeat. Its chunky shapes and tight counters give it a bold, attention-grabbing voice that feels nostalgic and slightly comic without becoming decorative.
The design appears intended to deliver maximum presence with a soft, welcoming character, using rounded geometry and compact counters to create a distinctive, high-ink display texture. It prioritizes personality and readability at larger sizes over fine typographic nuance.
Spacing appears comfortable for display use, and the rounded joins help maintain clarity at large sizes despite the dense blackness. Round characters (O, Q, 0) skew toward squarish circles, reinforcing the font’s sturdy, cushiony personality.