Sans Normal Pumak 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Chronica Pro', 'Filson Pro', and 'Filson Soft' by Mostardesign and 'Biotic' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo marks, stickers, playful, friendly, chunky, bubbly, retro, approachability, impact, retro feel, branding, playfulness, rounded, soft, blunt, heavy, compact.
A heavy, rounded sans with thick, even strokes and generously curved corners throughout. Counters are relatively small and often near-circular, giving letters a dense, “puffed” silhouette. Terminals are blunt and softly squared, while joins stay smooth and closed, creating a compact, cohesive texture in words. The overall construction favors simple geometric bowls and broad stems, with a sturdy baseline presence and minimal internal detailing.
Best suited to short, bold statements where its rounded weight can carry personality—headlines, posters, packaging titles, brand marks, and playful merchandising graphics. It also works well for labels, badges, and social graphics where high presence matters more than fine detail.
The font reads warm and approachable, with a toy-like, upbeat tone driven by its inflated shapes and soft corners. Its dense rhythm and rounded forms give it a casual, cheerful voice that feels more fun than formal, with a subtle vintage sign-painting/packaging vibe.
Likely designed as a characterful display sans that prioritizes friendliness and visual punch. The softened geometry and compact counters suggest an intention to evoke approachable, retro-leaning signage and packaging while staying clean and sans-serif.
At text sizes the tight counters and heavy stroke mass can make long passages feel dark, but at display sizes it delivers strong impact and consistent shapes. Numerals match the same rounded, weighty construction, keeping headlines and badges visually unified.