Sans Normal Dulow 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR, 'Molde' by Letritas, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, brand systems, signage, editorial, presentations, clean, modern, neutral, friendly, technical, everyday readability, neutral branding, digital clarity, systematic design, open apertures, rounded terminals, even rhythm, clear numerals, generous spacing.
This sans serif presents clean, open letterforms with a consistent stroke thickness and softly rounded terminals. Proportions feel slightly expanded, giving counters and sidebearings ample room and producing an airy texture in paragraphs. Curves are smooth and circular (notably in C, O, and Q), while straight-sided glyphs keep a crisp, engineered feel; joins and diagonals (K, V, W, X) are straightforward and stable. The lowercase maintains a familiar, legible build with simple single-storey forms where applicable and clear punctuation-like dots on i and j.
It performs well in interface copy, product labeling, and wayfinding where clarity and quick recognition matter. The generous spacing and open counters also make it a strong option for editorial layouts, decks, and general-purpose branding that needs a contemporary, unobtrusive voice.
The overall tone is neutral and contemporary, balancing friendliness from the rounded shapes with a practical, workmanlike clarity. It reads as calm and dependable rather than expressive, suited to information-forward typography.
The design appears intended as a versatile, all-purpose sans serif prioritizing legibility and consistency across both display and text settings. Its slightly expanded proportions and rounded finishing aim to keep reading comfortable while maintaining a modern, systematic look.
Figures are highly readable with simple, open shapes and consistent widths; rounded forms like 0, 8, and 9 stay clear at text sizes. The capital set feels especially steady and signage-friendly due to its open bowls and uncomplicated structure.