Sans Normal Apkot 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Swiss 721' by Bitstream, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Maison Neue' by Milieu Grotesque, 'NeoGram' by The Northern Block, 'TT Commons™️ Pro' by TypeType, and 'Nimbus Sans' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, packaging, clean, modern, neutral, friendly, efficient, clarity, versatility, modernity, systematic design, neutral tone, geometric, open, crisp, minimal, even.
A clean, geometric sans with smooth circular bowls and consistently even stroke weight. Curves are round and well-controlled, with straightforward terminals and minimal modulation. Counters are open and uncluttered, and the overall spacing reads balanced, giving the face a calm rhythm in both uppercase and lowercase. Figures follow the same simple construction, with clear silhouettes and a modern, unornamented finish.
This font works well for interface labels, product and corporate branding systems, and general-purpose editorial or marketing copy where a clean sans is needed. Its open forms and steady texture make it suitable for headings and subheads, and it can also perform in short-to-medium reading settings when a neutral, modern voice is desired.
The overall tone is contemporary and matter-of-fact, projecting clarity more than personality. Its rounded geometry adds a mild friendliness, while the restrained details keep it professional and unobtrusive. The font feels suited to information-first design where neutrality and readability are the priority.
The design intention appears to be a versatile, contemporary sans that prioritizes clarity, consistency, and broad usability. By relying on simple geometric construction and restrained terminals, it aims to sit comfortably in many layouts without calling attention to itself.
Letterforms appear built from simple, repeated shapes, creating strong internal consistency across the set. The sample text shows stable word shapes and an even typographic color, with punctuation and symbols (like the ampersand) matching the same straightforward, sans approach.