Sans Normal Obmur 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, children’s media, playful, friendly, punchy, retro, chunky, attention, approachability, display impact, retro flavor, soft corners, rounded, compact, cartoonish, bouncy.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are thick and consistent, with minimal modulation, and terminals tend to end in blunt, slightly rounded cuts rather than sharp points. Counters are generous but often irregularly oval, giving letters a buoyant, hand-shaped feel. The overall rhythm is lively and uneven in a controlled way, with slightly varied widths and a sturdy, poster-like silhouette that stays readable at large sizes.
Best suited for bold headlines, posters, and short bursts of copy where strong presence is desired. It can work well for packaging, signage, and brand marks that benefit from a friendly, retro-weighty tone, as well as kids- and entertainment-oriented graphics.
The font conveys an upbeat, approachable tone with a retro, cartoon-leaning energy. Its chunky shapes and softened corners feel warm and informal, leaning toward playful impact rather than sober neutrality.
The design appears intended to deliver maximum visual impact with a soft, approachable character. By combining thick strokes, rounded geometry, and slightly irregular proportions, it aims to feel fun and confident while remaining legible in display contexts.
Lowercase forms keep simple, single-storey structures and prominent dots on i/j, reinforcing the casual voice. Numerals are bold and rounded with clear, simplified silhouettes suited to headline use, while dense text settings appear intentionally heavy and attention-grabbing.