Sans Normal Obbiz 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Marselis' by FontFont, 'Squad' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, sporty, contemporary, playful, impact, approachability, clarity, modernity, rounded, bulky, soft corners, compact, sturdy.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are smooth and generously filled-in, with softly squared terminals that keep the shapes sturdy rather than airy. Counters are relatively tight for the weight, and the overall rhythm is dense and punchy, with simplified, geometric construction across both uppercase and lowercase. Figures are bold and blocky with consistent stroke mass, matching the letterforms for a uniform, headline-forward texture.
Well-suited to display typography where maximum impact is needed, such as headlines, posters, storefront or wayfinding signage, and bold brand marks. Its dense color and rounded geometry also fit packaging and promotional graphics where a friendly but forceful voice is desirable.
The tone is confident and approachable, combining a strong, attention-grabbing presence with friendly rounded forms. It reads as modern and energetic, with a slightly playful, sporty feel that works well for bold statements and high-impact messaging.
The design appears intended to deliver strong visibility and a modern, approachable character through simplified geometry and substantial stroke weight. It prioritizes bold presence and clear silhouettes over delicate detail, aiming for dependable legibility at large sizes and in branding-led layouts.
Lowercase forms lean toward single-storey constructions (notably in the a and g), reinforcing the simplified, geometric personality. The uppercase shows wide, stable bowls and firm horizontals, while the punctuation and dots appear large enough to stay clear at display sizes.