Sans Normal Naloh 7 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Martian Grotesk' by Martian Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, retro, confident, impact, approachability, display clarity, bold branding, rounded, soft, bulky, compact, sturdy.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with softly curved joins and minimal modulation, producing smooth, balloon-like silhouettes. Curves dominate the construction (notably in O/C/S), while straight-sided letters keep blunt, squared terminals and sturdy horizontals; apertures are relatively tight, giving the face a dense, high-impact texture. The lowercase is built around a large x-height and simple, single-storey forms (a, g), with short ascenders/descenders that keep lines visually packed.
This design is best suited to headlines and short, high-impact messaging where its dense color and rounded shapes can shine. It works well for posters, branding marks, packaging, and signage that aim for a friendly, punchy presence, and it can support bold editorial callouts when given enough space.
The overall tone is bold and approachable, with a cheerful, slightly retro feel. Its rounded massing and tight counters create a confident, attention-grabbing voice that reads as friendly rather than severe.
The letterforms appear designed to deliver maximum visual impact while maintaining an approachable, rounded personality. The combination of broad proportions, simplified shapes, and tight counters suggests an emphasis on display clarity and a playful, contemporary-retro character.
In text, the weight and tight counters can make spacing feel dense, so it benefits from generous tracking and leading at larger sizes. Numerals follow the same chunky, rounded logic, with simple, high-contrast silhouettes that stay legible in display use.