Slab Square Dyrey 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, sturdy, industrial, retro, mechanical, friendly, impact, legibility, branding, retro flavor, blocky, rounded corners, ink-trap feel, compact, soft slabs.
A robust slab-serif with chunky, mostly rectangular forms and subtly rounded outer corners that keep the heavy strokes from feeling harsh. Serifs are broad and integrated, giving letters a monolithic, stamped look, while joins and interior corners often open up with small notches that read like ink-trap-inspired shaping. Curves (notably in C, G, O, and lowercase bowls) are squared-off rather than fully round, creating a consistent rectilinear rhythm. Lowercase forms are compact and sturdy, with single-storey a and g, a firm, straight-backed n/m construction, and a simple, functional numeral set with squared counters and stable bases.
This face is well suited to headlines, posters, and branded messaging where a strong, confident presence is needed. Its blocky slabs and squared curves also make it a good match for signage, packaging, and logotypes that want a retro-industrial or mechanically precise voice.
The overall tone is confident and workmanlike, evoking signage, tooling marks, and mid-century display printing. Its softened corners and generous slabs add approachability, balancing an industrial feel with a warm, slightly playful solidity.
The design appears intended to deliver maximum impact and legibility through heavy, squared construction, while using rounded corners and ink-trap-like openings to improve clarity and add distinctive personality. It aims to feel utilitarian and durable, with enough warmth to work in contemporary branding contexts.
Spacing appears even and display-oriented, with strong silhouette recognition at larger sizes. The distinctive corner notches and squared curves add character without introducing high contrast or delicate details, helping the design stay visually consistent across letters and figures.