Slab Contrasted Pima 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Calanda', 'Capita', and 'Cargan' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, sturdy, friendly, retro, confident, impact, legibility, warmth, classic appeal, bracketed, softened, rounded, robust, heavy.
A robust slab-serif with heavy, bracketed serifs and softened corners that keep the texture approachable rather than rigid. The letters show modest stroke modulation, with rounded joins and full counters that maintain clarity at display sizes. Proportions are generously set with broad capitals and open lowercase forms, producing a steady rhythm and strong horizontal anchoring across words. Numerals match the weight and presence of the letters, with simple, sturdy shapes that read clearly.
Best suited for headlines and short blocks of copy where a solid, attention-holding texture is desired. It works well in posters, branding and packaging, and wayfinding or storefront-style signage, and can also serve as a strong editorial display face for pull quotes and section headers.
The overall tone is confident and grounded, with a warm, workmanlike feel. It evokes classic print and signage vernacular—more approachable than formal—while still projecting authority and emphasis. The heavy slabs add a dependable, no-nonsense voice that feels familiar and slightly nostalgic.
The font appears designed to combine the assertiveness of a heavy slab serif with friendlier, rounded detailing for broad display use. Its goal seems to be high impact and dependable readability, delivering a classic print-meets-signage character without becoming overly formal.
The design leans on strong horizontals and pronounced feet, creating a dark, even color in lines of text. Rounded terminals and bracket transitions soften the impact of the heavy weight, helping paragraphs feel less harsh despite the density.