Sans Normal Okray 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'Foundry Context' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, clarity, impact, versatility, neutrality, geometric, sturdy, open, rounded, neutral.
A sturdy sans with broad proportions, generous counters, and a consistent, even stroke. Curves are smoothly drawn and largely circular, while joins and terminals read as clean and straightforward rather than calligraphic. The uppercase has simple geometric construction (notably round O/C forms and a compact, balanced S), and the lowercase keeps a pragmatic rhythm with a round, two-storey-style feel in forms like a and a single-storey g. Overall spacing appears comfortable and the shapes stay clear at display sizes, with minimal ornament and a steady, contemporary texture.
This style works well for bold headlines, posters, and attention-forward branding where strong presence and clean geometry are priorities. It also suits signage and packaging that benefit from quick recognition and sturdy, no-nonsense letterforms.
The tone is modern and matter-of-fact, projecting clarity and confidence without feeling cold. Its rounded geometry gives it a friendly, approachable edge, while the weight and width add emphasis and presence.
The design appears intended as a contemporary, high-impact sans that stays readable and composed while delivering strong visual weight. Its geometric construction and open forms suggest an emphasis on clarity, versatility, and a neutral voice for modern communication.
Numerals are robust and highly legible, with open shapes and straightforward silhouettes that match the letterforms. The overall impression is consistent across caps, lowercase, and figures, favoring clear geometry and readable apertures over stylistic quirks.