Sans Normal Mimo 10 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, kids branding, stickers, playful, chunky, friendly, retro, cartoonish, attention-grab, brand voice, playfulness, display impact, approachability, rounded, soft corners, bulbous, compact apertures, deep counters.
A heavy, rounded sans with broad proportions and tightly controlled, blocky curves. Strokes are thick and consistent, with softly squared terminals and generous ink traps implied by the compact inner spaces. Counters are rounded and relatively small, giving letters a dense, punchy silhouette; curves tend toward circular/elliptical construction with slight squaring at joins. The lowercase shows a tall x-height and simplified shapes, while punctuation-like notches and angled cut-ins on several forms add a lively, slightly quirky rhythm in text.
Best suited to short, high-impact settings such as posters, headlines, product packaging, and bold branding moments where strong silhouettes matter. It can also work well for playful signage and kid-oriented or casual editorial callouts, especially at display sizes where counters remain clear.
The overall tone is bold and cheerful, with a toy-like warmth and a slightly retro display energy. Its chunky forms feel approachable and humorous rather than technical, lending a casual, attention-grabbing voice.
The design appears intended to deliver maximum visual impact with friendly, rounded geometry—an attention-first display sans that stays legible through simplified forms and consistent stroke mass while adding character through subtle cut-ins and compact counters.
In the sample text, the dense interiors and compact apertures create a strong black texture, especially at larger sizes, with distinctive silhouettes that prioritize impact over delicacy. The numerals follow the same rounded, weighty logic, matching the font’s overall poster-friendly presence.