Sans Normal Mida 5 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, retro, chunky, friendly, punchy, impact, friendliness, retro display, bold readability, rounded, soft corners, compact counters, blocky, heavy.
A heavy, rounded sans with broad proportions and a compact, high-impact silhouette. Strokes are thick and mostly uniform, with softened corners and generous curves that keep the forms friendly despite the weight. Counters are relatively tight, and several letters show subtle notch-like cut-ins or ink-trap-like corners at joins, which adds texture and helps differentiate shapes at large sizes. Overall spacing and rhythm feel bold and poster-oriented, with sturdy verticals and simplified geometry.
Best suited for display settings where a strong silhouette is an advantage: headlines, posters, brand marks, packaging, and bold signage. It also works for short, emphatic UI elements (labels, badges) when used at generous sizes with ample spacing.
The font projects a playful, throwback confidence—big, loud, and approachable rather than strict or technical. Its chunky curves and soft corners evoke retro signage and pop-era display typography, giving text an upbeat, jovial tone.
The letterforms appear designed to maximize visual impact with a friendly, rounded voice, balancing simple geometric construction with small cut-in details that add personality and improve differentiation in dense, heavy shapes.
The design emphasizes mass and silhouette over interior detail, so the strongest impression comes from word shapes and overall blocks of text. At smaller sizes the tight counters and heavy strokes may reduce clarity, while at headline sizes the distinctive notches and rounded forms read as intentional character.