Sans Normal Vediy 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Core Sans M' by S-Core and 'Sancoale Softened' by insigne (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, approachable, playful, hand-drawn, humanize, soften, add motion, modern casual, rounded, soft, slanted, informal, bouncy.
A rounded, slanted sans with smooth, brush-like terminals and gently tapered joins. Strokes stay largely even while corners and curves are softened throughout, creating a buoyant rhythm and a slightly handwritten texture. Proportions are open and readable, with generous bowls and simple constructions that avoid sharp angles; some characters show subtle width variation that keeps the line lively rather than rigidly geometric.
Well suited to approachable branding, packaging, posters, and marketing headlines where a friendly voice is desired. It also works for short to medium text in casual contexts—such as social graphics or editorial callouts—where its smooth slant and rounded forms can add personality without becoming decorative.
The overall tone is warm and informal, with a light, conversational energy. Its soft curves and easy slant feel personable and modern, leaning more toward friendly expressiveness than strict neutrality.
The design appears intended to blend the clarity of a clean sans with the warmth of hand-drawn lettering. It aims to feel modern and easygoing, providing a personable italic voice for contemporary display and brand communication.
The character set maintains consistent curvature and terminal treatment, giving words a cohesive flow in text. The slant and rounded forms help connect letters visually, producing a smooth horizontal motion that works especially well in short phrases and display sizes.