Sans Normal Atbus 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, modern, approachable, clean, casual, everyday clarity, friendly neutrality, modern utility, broad legibility, rounded, open apertures, humanist, soft corners, even rhythm.
This font is a clean sans with gently rounded construction and largely uniform stroke thickness. Curves are smooth and circular, while terminals often feel softly finished rather than sharply cut, giving the outlines a mild, humanist warmth. Proportions are balanced with open counters and clear letter differentiation; the lowercase shows simple, readable forms with a single-storey “a” and a looped “g,” and the figures follow the same rounded, consistent logic. Overall spacing and rhythm read even and uncluttered, supporting legibility in continuous text.
It works well for interface copy and product text where clarity and a welcoming tone matter, and it also suits brand systems aiming for a modern, friendly identity. The even rhythm and open forms make it a solid option for editorial layouts, packaging, and straightforward signage where clean readability is required.
The overall tone is friendly and contemporary, with a relaxed softness that avoids feeling mechanical or strict. Its rounded detailing and straightforward forms suggest an accessible, everyday voice suited to inclusive, user-friendly communication.
The design appears intended as a versatile, contemporary sans that balances neutrality with a subtle softness. By combining rounded curves, open counters, and uncomplicated letterforms, it aims to stay legible and personable across a wide range of everyday applications.
Round letters such as C, O, and Q appear especially smooth and generous, while diagonals (A, V, W, X, Y) keep a steady, calm cadence without looking overly geometric. The design maintains a cohesive feel across caps, lowercase, and numerals, with punctuation-like details (dots, hooks, tails) kept simple and unobtrusive.