Sans Normal Ogmu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Petrov Sans' by Fontfabric and 'Internacional' and 'Moderna' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, modern, impact, approachability, clarity, modernity, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with broad proportions and a compact, sturdy build. Strokes are uniform and dense, with softly squared terminals and generous curves that keep counters open despite the weight. Forms lean toward geometric construction—round letters read as near-circular/oval shapes—while joins and corners are slightly softened for a smooth, contemporary finish. Spacing appears stable and even, producing a solid, blocky rhythm in both caps and lowercase.
This font performs best in display settings where strong presence and quick readability matter: headlines, poster typography, brand marks, packaging callouts, and short signage lines. It can also work for UI labels or section headers when a friendly, bold voice is desired, though its weight favors larger sizes over long-form text.
The overall tone is approachable and upbeat, with a bold, friendly presence that feels contemporary and a bit playful. Its rounded geometry reads confident and attention-getting rather than formal, making it well suited to expressive, high-impact messaging.
The design appears intended as a modern, high-impact rounded sans that balances geometric simplicity with softened edges for approachability. It prioritizes bold legibility and a consistent, contemporary texture across letters and numerals.
Capitals present clean, simplified silhouettes with consistent stroke behavior, while lowercase maintains strong clarity through open apertures and sturdy stems. Numerals are equally weighty and legible, matching the alphabet’s rounded, compact character.