Sans Normal Relug 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando Soft' by Eko Bimantara, 'Afical' by Formatype Foundry, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, clean, impact, approachability, clarity, modern branding, display legibility, rounded, soft corners, sturdy, chunky, geometric-leaning.
A heavy, rounded sans with broad proportions and smooth, low-contrast strokes. Curves are generously drawn and terminals are softly squared, giving counters a roomy, open feel in letters like O, C, and e. The design maintains a steady rhythm with simple, direct construction and minimal modulation; diagonals (V, W, Y) are thick and stable, and joins stay clean without sharp needle points. Figures are large and sturdy, with clear shapes and consistent stroke density across the set.
This style works best for headlines and short blocks where strong presence and quick recognition matter—posters, signage, packaging, and brand marks. It can also serve in UI or marketing callouts where a friendly, bold voice is needed, especially at medium to large sizes.
The overall tone is friendly and contemporary, combining a soft, welcoming warmth with an assertive, high-impact presence. Its rounded geometry keeps it approachable, while the weight and breadth lend confidence and visibility.
The design appears intended to deliver a bold, approachable sans with rounded detailing for high-impact display typography. It prioritizes clarity, even color, and a soft geometric feel to communicate a modern, friendly message.
Spacing appears generous at display sizes, supporting solid word shapes in the sample text. Round letters stay very circular, while straight-sided forms (E, F, L) keep simple, blocky silhouettes; the result is a cohesive, easy-to-scan texture.