Sans Normal Vobiw 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Oriet' by Lafontype, 'Atyp' and 'Atyp BL' by Suitcase Type Foundry, 'TT Norms Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, energetic, modern, friendly, advertising, impact, motion, clarity, approachability, modernity, oblique, rounded, geometric, soft corners, chunky.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are low-contrast and consistently thick, with softened terminals and gently squared curves that keep counters open and legible. The capitals feel sturdy and slightly extended, while the lowercase shows a single-storey “a” and “g” and compact, rounded bowls that emphasize a simple, contemporary construction. Numerals follow the same robust, rounded pattern, producing an even, high-impact texture in lines of text.
Best suited to display settings where impact and clarity matter—headlines, posters, retail signage, and bold brand wordmarks. It also works well for packaging and promotional graphics that benefit from a modern, sporty voice and strong readability at medium to large sizes.
The overall tone is energetic and upbeat, with a contemporary, sporty slant that reads as confident and forward-moving. Its rounded shapes keep the voice approachable, balancing punchy weight with a friendly, commercial feel.
The design appears intended to deliver a high-impact, modern sans for attention-grabbing typography, combining a dynamic oblique stance with rounded, geometric forms to stay friendly and legible while projecting confidence.
The italic angle is pronounced enough to suggest motion, yet the letterforms remain stable due to their wide stance and large counters. Spacing appears tuned for dense, headline-style setting, creating a strong rhythm and consistent black-and-white pattern at display sizes.