Sans Normal Jemir 3 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'Gltp Starion' by Glowtype, 'Otoiwo Grotesk' by Pepper Type, 'Redob' by Product Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, punchy, modern, confident, impact, speed, display, branding, legibility, oblique, rounded, soft corners, expanded, blocky.
A heavy, expanded oblique sans with broad proportions and rounded, softly beveled terminals. Strokes are consistently thick with minimal modulation, and counters are generously open, giving the forms a sturdy, high-impact silhouette. The geometry leans elliptical and circular in letters like O/C/G, while straighter forms (E/F/H/N) keep blunt, slightly angled cuts that reinforce the forward slant. Lowercase shows a tall, sturdy body with compact ascenders and descenders; the single-storey a and g and the squat, wide bowls keep the texture dense yet readable. Numerals follow the same wide, weighty construction with smooth curves and simplified joins.
Best suited to headlines, posters, and branding where impact and momentum matter, such as sports identities, event graphics, and product packaging. The wide, heavy shapes also work well for signage and large-format applications where quick recognition is important.
The overall tone is energetic and assertive, with a forward-leaning, performance-oriented feel. Its wide stance and rounded mass read as friendly but forceful, suggesting speed, strength, and contemporary utility rather than refinement.
The design appears intended as a high-impact display sans that communicates motion and strength through a consistent oblique slant, expanded width, and rounded, simplified letterforms. It aims for bold legibility and a contemporary, energetic voice in branding and advertising contexts.
Spacing appears built for display: the large black shapes create a strong horizontal rhythm, and the oblique angle is consistent across uppercase, lowercase, and numerals. The design prioritizes clear silhouettes and robust counters, making it hold up well in short lines and bold statements.