Sans Normal Vimum 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Infoma' by Stawix, 'URW Grotesk' by URW Type Foundry, and 'Exec' and 'Exec Corners' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, energetic, sporty, friendly, modern, casual, forward motion, high impact, approachability, modern utility, oblique, rounded, geometric, compact, upright terminals.
A slanted, rounded sans with smooth, continuous curves and softly squared joins that keep counters open and shapes clean. Strokes are consistently heavy and even, with rounded bowls and broad curves in letters like C, O, and S, while diagonals in A, V, W, and X feel sturdy and slightly compressed. Terminals are largely clean and unembellished, and the overall rhythm is compact with stable proportions and clear, high-impact silhouettes. Numerals follow the same rounded, robust construction, pairing well with the letterforms for cohesive settings.
Well suited to headlines, short-form copy, and brand marks where a forward-leaning, high-impact sans is desired. It can work effectively on posters, packaging, and marketing collateral that benefits from an energetic, modern voice, and it’s a natural fit for sport or motion-oriented themes.
The font projects a brisk, contemporary tone—confident and active without feeling aggressive. Its oblique stance adds forward motion, while the rounded geometry keeps the voice approachable and friendly. Overall, it reads as practical and upbeat, suited to messaging that wants momentum and clarity.
The design appears intended to deliver a contemporary sans with built-in motion through an oblique stance, while keeping letterforms friendly via rounded geometry and even stroke weight. It emphasizes strong, easily recognized shapes for punchy communication in prominent sizes.
The design maintains a consistent slant across capitals, lowercase, and figures, creating a unified flow in text. Rounded forms and open apertures support legibility at display and mid text sizes, while the compact spacing and strong diagonals help headlines feel dense and energetic.