Serif Other Ligu 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, book covers, friendly, retro, cheerful, folksy, punchy, display impact, retro charm, friendly tone, brand character, rounded, soft serifs, bracketed, bulbous, beaky terminals.
A heavy, rounded serif design with compact internal counters and strongly bracketed, softly flared serifs. Strokes are thick and confident, with subtle contrast that shows most clearly in curved letters and the numerals. Many terminals swell into teardrop-like ends, creating a distinctive, slightly blunted silhouette and a lively rhythm across text. The lowercase is sturdy and compact, with single-story forms (notably a and g) and a generally smooth, sculpted feel rather than sharp, chiseled edges.
Best suited to display applications where strong personality is an asset—headlines, posters, packaging, and signage. It can also work for short bursts of editorial or cover typography where a friendly, vintage-leaning serif voice is desired, but its heavy color suggests avoiding long passages at small sizes.
The overall tone feels warm and approachable, leaning retro and slightly whimsical rather than formal. Its chunky shapes and bouncy terminals give it a cheerful, poster-like personality that reads as inviting and characterful.
The design appears intended to deliver an attention-grabbing serif with a playful, retro sensibility, prioritizing bold presence and rounded character over restrained, classical detailing.
In text settings, the dense weight and tight counters create strong color and presence, while the rounded serifs help keep the texture from feeling overly rigid. Numerals share the same bulbous, old-style flavor, with noticeable curvature and soft joins.