Sans Superellipse Kery 10 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Helison' by RantauType and 'Alterous Display' and 'Alterous Text' by ZetDesign (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, retro, assertive, dynamic, industrial, impact, speed, compactness, branding, rounded corners, sheared, compact, blocky, soft terminals.
A compact, heavy sans with a pronounced rightward slant and rounded-rectangle construction. Strokes are thick and even, with tight apertures and softened corners that keep the silhouette smooth despite the mass. Counters tend toward squarish superellipse shapes, and many joins are clean and sturdy, producing a planted, mechanical rhythm. The overall spacing reads tight and efficient, supporting dense word shapes and punchy headlines.
Best suited to short, high-impact settings such as headlines, posters, sports and motorsport-style branding, labels, and bold UI/wayfinding moments. It can also work for logo wordmarks where a compact, slanted, high-energy presence is desired, especially at medium-to-large sizes where the rounded detailing stays crisp.
The tone is energetic and forceful, with a speed-driven, sporty feel from the strong slant and condensed footprint. Rounded corners temper the aggression, adding a friendly, late-20th-century display vibe that still feels tough and utilitarian. It suggests motion, impact, and confidence more than delicacy or formality.
The design appears intended to deliver maximum impact in a tight horizontal footprint while maintaining a smooth, contemporary silhouette. By combining chunky, even strokes with rounded-rectangle geometry and a strong slant, it aims to communicate speed and strength without sharp, aggressive terminals.
Uppercase forms are especially compact and emphatic, while the lowercase maintains legibility through clear stems and simplified bowls. Numerals follow the same rounded, blocky logic, reading like signage or uniform markings rather than text figures. The italics are built-in rather than simply obliqued in feel, emphasizing forward momentum in longer lines.